The need for localised, culturally informed consulting services in Africa is greater than ever before. Enter ZER Consulting Africa - a firm that empowers startups, SMEs, and social enterprises to achieve sustainable growth and global expansion. As an applicant for the Verto Award, ZER Consulting Africa sees this opportunity as a natural fit – aligning with its mission to connect African businesses to international markets.
We spoke with the ZER Consulting Africa team to learn more about their journey, challenges, and how winning the Verto Award would accelerate their impact.
A vision rooted in African excellence
At its core, ZER Consulting Africa is driven by the belief that African businesses can thrive on the global stage. The company provides tailored consulting solutions that help organizations navigate complex business environments. Their unique SCALE framework–Strategise, Champion, Accelerate, Leverage, Expand–acts as a five-step roadmap to business transformation.
Their approach focuses on:
Strategic business growth for African SMEs and startups.
Cross-border trade facilitation to expand African businesses into new markets.
Governance, strategy, and people development to ensure long-term sustainability.
Since its launch, ZER Consulting Africa has expanded beyond Nigeria into key markets like Ghana, Kenya, South Africa, Spain, the UK, and the USA.
“Our goal is to demonstrate that African excellence is not just an ideal–it’s achievable. By providing the right guidance, we help businesses scale beyond borders.”
Overcoming challenges in scaling African businesses
Despite Africa’s immense potential, businesses face critical barriers to global expansion. Traditional banking channels often slow down international transactions, making it difficult for African entrepreneurs to operate smoothly across multiple markets.
ZER Consulting Africa has firsthand experience in navigating these challenges:
“In our first year of operations, we struggled with banking limitations that made cross-border transactions inefficient. We needed a strong platform to support our mission of bringing African businesses to the world.”
That’s where Verto came in. Through Verto’s global banking solutions, ZER Consulting Africa opened a multi-currency account, enabling seamless international transactions and strengthening its ability to serve clients across different regions.
“Our onboarding with Verto has been smooth, and the proactive support from our account officer has reinforced our confidence in the partnership.”
How the Verto Award could accelerate growth
If they receive the Verto Award, ZER Consulting Africa plans to invest the funds in strategic marketing and technology, expanding its visibility and strengthening its ability to serve businesses across Africa.
The company’s goals for the next 1-3 years include:
Expand into Francophone Africa to bridge language and market gaps.
Achieve 500M NGN in annual revenue by 2027 through growth initiatives.
Build stronger networks between African businesses and global partners.
Winning the Verto Award would help ZER Consulting Africa fuel its next phase of expansion, supporting more startups and SMEs in their journey toward international success.
A Future Powered by Fintech & Global Trade
With a growing presence across multiple countries and a strong belief in Afro-optimism, ZER Consulting Africa is proving that African businesses can compete and succeed in global markets.
Through Verto’s fintech solutions, the company is overcoming financial barriers, enabling seamless transactions, and helping African innovation and global opportunities.
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